The station's staff paid tribute to the presenter on-air, and campaigned for the person(s) responsible to be brought to justice. One of Heart's most popular presenters, Tushar Makwana, was killed in 2004 following a burglary at his home which left him injured on his doorstep. New presenters were brought in from other stations Daryl Denham arrived in 2000 from Hallam FM's breakfast show in a high-profile move, while Ian Danter and Carlos also arrived from BRMB. This saw radio audience listening figures grow to equal that of local rival BRMB, which had been the leading commercial radio station in the West Midlands. The new format saw the 'soft' AC music replaced with a generally more neutral Hot AC music playlist. Its programming format was modified in 1996, a year after Chrysalis launched Heart 106.2 in London. Reflecting this, its early slogan described the station as being '100.7 degrees cooler'. Its original format of ' soft adult contemporary' music included artists such as Lionel Richie and Tina Turner. The first song to be played on 100.7 Heart FM was Something Got Me Started by Simply Red.

Heart began broadcasting to the West Midlands on Tuesday 6 September 1994, as 100.7 Heart FM, becoming the UK's third Independent Regional Radio station, five days after Century Radio in the North East and Jazz FM North West. It broadcasts to the West Midlands from studios in Birmingham.

Heart West Midlands is a regional radio station owned and operated by Global as part of the Heart network.

Iheart 80s and 90s